Last updated: 01 January 2026

1. Acceptance of Terms

By engaging On-Pulse ("Company," "we," "us", or "our") for marketing services, you ("Client, "you", or "your") agree to be bound by these Terms and Conditions. These terms constitute a legally binding agreement between On-Pulse and the client.

2. Services Provided

On-Pulse provides the following marketing services to small and mid-size businesses:

- Lead generation campaigns

- Social media management

- Reputation and review management

- Appointment setting services and calendar setup

- CRM and automated workflows

- Email marketing (in accordance with GDPR)

- SMS marketing (in accordance with GDPR)

- Website design and build

Specific services, deliverables, and timelines will be outlined in individual service agreements or proposals.

3. Client Obligations

The Client agrees to:

- Provide accurate and complete information necessary for service delivery

- Grant timely access to required accounts, platforms, and materials

- Respond to requests for feedback and approvals within reasonable timeframes

- Provide the necessary login credentials and administrative access where required

- Ensure all provided content and materials comply with applicable laws

- Maintain confidentiality of proprietary strategies and methods shared by On-Pulse

4. Payment Terms

4.1 Fees: All fees are specified in the service agreement or proposal and are due as outlined therein.

4.2 Payment Schedule: Unless otherwise agreed, payments are due upon receipt of invoice or according to the payment schedule in the service agreement.

4.3 Late Payments: Invoices not paid within 15 days of the due date may incur a late fee of 1.5% per month or the maximum allowed by law, whichever is less.

4.4 Non-Payment: Failure to pay may result in suspension or termination of services. On-Pulse reserves the right to withhold deliverables until payment is received.

4.5 Refunds: All fees are non-refundable except as expressly stated in these terms of the service agreements.

5. Contract Duration and Termination

5.1 Contract Period: Service agreements begin on the effective date specified and continue on a monthly basis until the service is terminated.

5.2 Termination by Client: Client may terminate services with 30 days written notice. Client remains responsible for payment of all fees incurred up to the termination date. Termination of services where a full data export is required will incur a £97 fee,

5.3 Termination by On-Pulse: We reserve the right to terminate services immediately if Client breaches these terms, fails to make payment, or engages in conduct that damages our reputation or violates applicable laws.

5.4 Effect of Termination: Upon termination, client must pay all outstanding fees. On-Pulse will provide completed work products but is not obligated to complete work in progress.

6. Intellectual Property

6.1 Client Materials: Client retains ownership of all materials provided to On-Pulse.

6.2 Work Product: Upon full payment, Client receives ownership of deliverables specifically created for client, excluding On-Pulse's proprietary methods, templates, and strategies.

6.3 On-Pulse Property: All proprietary methodologies, processes, templates, CRM and strategies remain the exclusive property of On-Pulse.

6.4 Portfolio Rights: On-Pulse reserves the right to display completed work in portfolios and marketing materials unless otherwise agreed in writing.

7. Confidentiality

Both parties agree to maintain confidentiality of proprietary information shared during the engagement and not disclose such information to third parties without prior written consent.

8. Results and Guarantees

8.1 No Guarantee of Results: While On-Pulse employs industry best practices, we cannot guarantee specific results, including but not limited to lead volume, conversion rates, appointment bookings, or revenue increases.

8.2 Third-Party Platforms: Results may be affected by factors beyond our control, including algorithm changes, platform policies, marketing conditions, and client's products or services.

8.3 Performance Metrics: We will provide regular reporting on campaign performance based on available data and agreed-upon metrics.

9. Third-Party Services and Platforms

9.1 Platform Compliance: Client acknowledges that services may be subject to third-party platforms terms of services (e.g. Facebook, Google, Instagram).

9.2 Platform Changes: On-Pulse is not liable for changes to third-party platforms that affect service delivery or campaign performance.

9.3 Additional Costs: Client is responsible for any third-party costs including advertising spend, platform fees, subscription costs, or software licenses unless otherwise specified in the service agreement.

9.4 Account Suspension: On-Pulse is not responsible for account suspensions, bans, or restrictions imposed by third-party platforms, through we will make reasonable efforts to comply with platform policies.

10. Reputation and Review Management

10.1 Ethical Practices: On-Pulse commits to ethical reputation management practices in compliance with FTC guidelines and platform policies.

10.2 Authentic Reviews: We do not create fake reviews or engage in deceptive practices. Our services focus on encouraging genuine customer feedback.

10.3 Review Response: Client retains final approval over responses to reviews unless otherwise delegated in writing or where platforms do not allow control.

10.4 Negative Content: While we work to improve online reputation, we cannot guarantee removal of negative reviews or content posted by third parties.

11. Social Media Management

11.1 Content Approval: Client may request approval rights for social media content, which must be specified in the service agreement.

11.2 Account Access: Client must provide necessary administrative access to social media accounts. Client retains the ownership of all accounts.

11.3 Community Management: Response times and community management protocols will be outlined in the service agreement.

11.4 Crisis Management: On-Pulse will make reasonable efforts to address urgent issues but is not responsible for damages resulting from social media crises.

12. Lead Generation and Appointment Setting

12.1 Lead Quality: We strive to generate qualified leads based on agreed-upon criteria, but cannot guarantee lead conversion or quality.

12.2 Lead Verification: Client is responsible for varifying and qualifying leads before engagement.

12.3 Appointment Setting: For appointment setting services, we will schedule appointments based on client's availability and criteria, but cannot guarantee attendance or conversion.

13. Limitation of Liability

13.1 Maximum Liability: On-Pulse's total liability for any claims arising from services shall not exceed the total fees paid by the client in the six months preceding the claim.

13.2 Excluded Damages: On-Pulse shall not be liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, or lost business opportunities.

13.3 Force Majeure: On-Pulse is not liable for delays or failure in performance resulting from circumstances beyond reasonable control, including natural disasters, pandemics, government actions, or technical failures.

14. Indemnification

Client agrees to indemnify and hold harmless On-Pulse, its officers, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorney fees) arising from:

- Clients breach of these terms

- Content or materials provided by Client

- Clients products, services, or business practices

- Violation of third-party rights or applicable laws

15. Warranties and Disclaimers

15.1 Client Warranties: Client warrants that:

- They have authority to enter into this agreement

- All provided materials do not infringe on third-party rights

- Provided information is accurate and complete

- Their business complies with applicable laws and regulations

15.2 Service Warranty: On-Pulse warrants that services will be performed in a professional manner consistent with industry standards.

15.3 Disclaimer: EXCEPT AS EXPRESSLY PROVIDED, SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, ICNLDUING WARRANTIES OR MERCHANTABILITY, FITNESS FOR A PARTICULAR PUPOSE, OR NON-INFRINGEMENT.

16. Data Protection and Privacy

16.1 Data Collection: On-Pulse may collect and process data necessary for service delivery, including customer data, analytics, and performance metrics.

16.2 Data Security: We implement reasonable security measures to protect Client data but cannot guarantee absolute security.

16.3 Privacy Compliance: Both parties agree to comply with applicable data protection laws, including GDPR, CCPA, and other relevant regulations.

16.4 Data Usage: On-Pulse may use aggregated, anonymized data for research, analysis, and service improvement purposes.