Terms and Conditions

SECTION 1: ACCEPTANCE OF TERMS

By engaging On-Pulse LTD for marketing services, you ("Client", "you", or "your") agree to be bound by these Terms and Conditions. These terms constitute a legally binding agreement between On-Pulse LTD ("Company", "we", "us", or "our") and the Client. Continued use of our services following any updates to these terms constitutes acceptance of the revised terms.

SECTION 2: SERVICES PROVIDED

On-Pulse provides the following marketing services to small and medium-sized businesses:

• CRM setup and management
• Marketing automation and workflow builds
• Social media management and content creation
• Search engine optimisation, answer engine optimisation and generative engine optimisation
• Reputation and review management
• Email marketing, in accordance with UK GDPR
• SMS marketing, in accordance with UK GDPR
• Website design and build
• Paid digital advertising management
• AI agent setup and management
• Lead generation campaigns and tools
• Appointment setting services and calendar setup

Specific services, deliverables and timelines will be outlined in individual service agreements or proposals.

SECTION 3: CLIENT OBLIGATIONS

The Client agrees to:

• Provide accurate and complete information necessary for service delivery
• Grant timely access to required accounts, platforms and materials
• Respond to requests for feedback and approvals within reasonable timeframes
• Provide necessary login credentials and administrative access where required
• Ensure all provided content and materials comply with applicable laws
• Maintain confidentiality of proprietary strategies and methods shared by On-Pulse

SECTION 4: PAYMENT TERMS

• 4.1 Fees: All fees are specified in the service agreement or proposal and are due as outlined therein. All fees are in pounds sterling (£).
• 4.2 Payment Schedule: Unless otherwise agreed, payments are due upon receipt of invoice or according to the payment schedule in the service agreement.
• 4.3 Late Payments: Invoices not paid within 15 days of the due date may incur a late fee of 1.5% per month or the maximum allowed by applicable law, whichever is less.
• 4.4 Non-Payment: Failure to pay may result in suspension or termination of services. On-Pulse reserves the right to withhold deliverables until outstanding payment is received.
• 4.5 Refunds: All fees are non-refundable except as expressly stated in these terms or in the relevant service agreement.
• 4.6 Ad Spend: Where paid digital advertising is included in the service agreement, advertising spend is billed separately from the management fee and is the sole responsibility of the Client. On-Pulse charges a management fee of 15% of monthly ad spend.

SECTION 5: CONTRACT DURATION AND TERMINATION

• 5.1 Contract Period: Service agreements begin on the effective date specified and continue on a rolling monthly basis until terminated in accordance with these terms.
• 5.2 Termination by Client: Client may terminate services with 30 days written notice. Client remains responsible for payment of all fees incurred up to the termination date. Where a full data export from the On-Pulse GoHighLevel sub-account is required, this will incur a fee of £97.
• 5.3 CRM Access After Termination: Client data is held within a dedicated GoHighLevel sub-account managed by On-Pulse. If the Client wishes to retain access to this sub-account following termination of marketing services, a standalone CRM access fee of £297 per month applies. This covers platform access and basic technical support only. No marketing activity is included at this rate.
• 5.4 Termination by On-Pulse: On-Pulse reserves the right to terminate services immediately if the Client breaches these terms, fails to make payment, or engages in conduct that damages our reputation or violates applicable laws.
• 5.5 Effect of Termination: Upon termination, Client must pay all outstanding fees. On-Pulse will provide completed work products but is not obligated to complete work still in progress at the point of termination.

SECTION 6: INTELLECTUAL PROPERTY

• 6.1 Client Materials: Client retains ownership of all materials provided to On-Pulse for the purposes of service delivery.
• 6.2 Work Product: Upon full payment, Client receives ownership of deliverables specifically created for them, excluding On-Pulse's proprietary methods, templates, frameworks and strategies.
• 6.3 On-Pulse Property: All proprietary methodologies, processes, templates, CRM configurations, automation frameworks and strategies developed by On-Pulse remain the exclusive property of On-Pulse.
• 6.4 Portfolio Rights: On-Pulse reserves the right to display completed work in portfolios, case studies and marketing materials unless otherwise agreed in writing.

SECTION 7: CONFIDENTIALITY

Both parties agree to maintain confidentiality of proprietary information shared during the engagement and not to disclose such information to third parties without prior written consent. This obligation survives termination of the service agreement.

SECTION 8: RESULTS AND GUARANTEES

• 8.1 No Guarantee of Results: While On-Pulse employs industry best practices, we cannot guarantee specific results including but not limited to lead volume, conversion rates, appointment bookings or revenue increases.
• 8.2 Third-Party Platforms: Results may be affected by factors beyond our control, including algorithm changes, platform policy updates, market conditions and the Client's own products or services.
• 8.3 Performance Metrics: We will provide regular reporting on campaign performance based on available data and agreed metrics.

SECTION 9: THIRD-PARTY SERVICES AND PLATFORMS

• 9.1 Platform Compliance: Client acknowledges that services may be subject to the terms of service of third-party platforms including Meta, Google and LinkedIn.
• 9.2 Platform Changes: On-Pulse is not liable for changes to third-party platforms that affect service delivery or campaign performance.
• 9.3 Additional Costs: Client is responsible for any third-party costs including advertising spend, platform fees, subscription costs or software licences unless otherwise specified in the service agreement.
• 9.4 Account Suspension: On-Pulse is not responsible for account suspensions, bans or restrictions imposed by third-party platforms, though we will make reasonable efforts to comply with platform policies and to assist the Client in resolving such issues.

SECTION 10: REPUTATION AND REVIEW MANAGEMENT

• 10.1 Ethical Practices: On-Pulse commits to ethical reputation management practices in compliance with Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) guidelines.
• 10.2 Authentic Reviews: We do not create fake reviews or engage in deceptive practices. Our services focus on encouraging genuine customer feedback through automated and compliant review request processes.
• 10.3 Review Responses: Client retains final approval over responses to reviews unless otherwise delegated in writing.
• 10.4 Negative Content: While we work to improve online reputation, we cannot guarantee removal of negative reviews or content posted by third parties.

SECTION 11: SOCIAL MEDIA MANAGEMENT

• 11.1 Content Approval: Client may request approval rights for social media content, which must be specified in the service agreement.
• 11.2 Account Access: Client must provide necessary administrative access to social media accounts. Client retains ownership of all accounts at all times.
• 11.3 Community Management: Response times and community management protocols will be outlined in the service agreement.
• 11.4 Crisis Management: On-Pulse will make reasonable efforts to address urgent issues but is not responsible for damages resulting from social media crises outside our reasonable control.

SECTION 12: LEAD GENERATION AND APPOINTMENT SETTING

• 12.1 Lead Quality: We strive to generate qualified leads based on agreed criteria but cannot guarantee lead conversion rates or quality.
• 12.2 Lead Verification: Client is responsible for verifying and qualifying leads before engagement.
• 12.3 Appointment Setting: For appointment setting services, we will schedule appointments based on Client's availability and criteria but cannot guarantee attendance or conversion.

SECTION 13: LIMITATION OF LIABILITY

• 13.1 Maximum Liability: On-Pulse's total liability for any claims arising from services shall not exceed the total fees paid by the Client in the six months preceding the claim.
• 13.2 Excluded Damages: On-Pulse shall not be liable for indirect, incidental, consequential, special or punitive damages, including lost profits, lost revenue or lost business opportunities.
• 13.3 Force Majeure: On-Pulse is not liable for delays or failure in performance resulting from circumstances beyond reasonable control, including natural disasters, pandemics, government actions or technical failures.

SECTION 14: INDEMNIFICATION

Client agrees to indemnify and hold harmless On-Pulse, its officers, employees and agents from any claims, damages, losses or expenses including reasonable legal fees arising from:

• Client's breach of these terms
• Content or materials provided by Client
• Client's products, services or business practices
• Violation of third-party rights or applicable laws

SECTION 15: WARRANTIES AND DISCLAIMERS

• 15.1 Client Warranties: Client warrants that they have authority to enter into this agreement, that all provided materials do not infringe on third-party rights, that provided information is accurate and complete, and that their business complies with applicable laws and regulations.
• 15.2 Service Warranty: On-Pulse warrants that services will be performed in a professional manner consistent with industry standards.
• 15.3 Disclaimer: Except as expressly provided, services are provided on an as-is basis without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose or non-infringement.

SECTION 16: DATA PROTECTION AND PRIVACY

• 16.1 Data Collection: On-Pulse may collect and process data necessary for service delivery, including customer data, analytics and performance metrics.
• 16.2 Data Security: We implement reasonable security measures to protect Client data but cannot guarantee absolute security against all potential threats.
• 16.3 Privacy Compliance: Both parties agree to comply with applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.
• 16.4 Data Usage: On-Pulse may use aggregated, anonymised data for research, analysis and service improvement purposes. No personally identifiable information will be used without consent.
• 16.5 Full Privacy Policy: Our full Privacy Policy is available at /privacy-policy and forms part of these terms.

SECTION 17: GOVERNING LAW

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or from the provision of services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

SECTION 18: CHANGES TO THESE TERMS

On-Pulse reserves the right to update these Terms and Conditions at any time. Clients will be notified of material changes. Continued use of our services following notification constitutes acceptance of the updated terms.

Questions about these terms?

If anything here is unclear or you have a question before signing a service agreement, get in touch. We would always rather talk things through upfront.

On-Pulse LTD | on-pulse.co.uk | info@on-pulse.co.uk | Last reviewed July 2026