Get found on Google. Get recommended by AI. Get more customers.

    We build SEO strategies that go beyond basic Google rankings. We make sure you are visible wherever your customers are searching, including AI tools like ChatGPT, Perplexity and Google's AI overview.

    SEO and AI Search Strategy

    Your competitors are being found. Are you?

    When someone in your area searches for what you do, do they find you or your competitor? When someone asks ChatGPT to recommend a local service business, does your name come up?

    Most small businesses have a website Google does not really understand, no consistent content and a Google Business Profile that is half filled in. That is not a search strategy. It is a missed opportunity.

    Search has also changed dramatically. People are not just using Google any more. They are asking AI tools for recommendations, using voice search and getting direct answers without ever clicking a link. If your business is not optimised for the way search works today, you are invisible to a growing share of your potential customers.

    SEO, AEO and GEO. Three layers, one strategy.

    SEO: Traditional Search on Google and Bing

    Getting your website ranking for the keywords your customers actually use. Technical fixes, on-page optimisation, local citations, link building and content that earns rankings over time.

    What we do:

    Full technical SEO audit and fixes. Keyword research targeting your specific market and location. On-page optimisation across your core service pages. Local SEO and Google Business Profile optimisation. Three to four SEO-optimised blog articles per month. Link building and local citations. Monthly ranking and traffic reports.

    AEO: Answer Engine Optimisation for ChatGPT, Perplexity and Gemini

    AEO is about getting your business cited when someone asks an AI tool a question. We structure your content so AI models can understand, extract and recommend your business.

    What we do:

    FAQ content optimised for AI answer engines. Schema markup so search engines and AI tools understand your pages. Authority-building content that AI models can cite. Entity signals that establish your business as a recognised brand.

    See how AI agents support your AI search visibility

    GEO: Generative Engine Optimisation

    GEO is about making sure AI models recommend your business when someone asks who to use for a particular service. We build the consistent, factual, citable presence that AI models rely on when making recommendations.

    What we do:

    Consistent business information across all directories. Clear brand statements across your website. Third-party mentions, reviews and citations that reinforce your credibility. Content that positions you as an authority in your category and location.

    The window to get ahead is open right now.

    Google's AI overviews answer questions directly and only cite a handful of sources. ChatGPT has over 100 million users asking it for recommendations. Perplexity is growing fast as an AI-first search tool.

    Most small businesses have not caught up with these changes yet. That is a significant opportunity for the ones that move first.

    What can you expect and when?

    SEO is a medium-term investment. Most clients see meaningful ranking improvements within three to four months and strong lead generation impact at six to twelve months. The advantage over paid ads is that rankings compound over time. The work done in month three keeps paying off in month eighteen.

    We do not promise page one in 30 days. No one credible does. We deliver consistent, methodical work with transparent monthly reporting and a strategy built around your actual business goals.

    Ready to take content off your to-do list?

    Most people think content means blog posts. It is much more than that. Content is how your ideal customer finds you, trusts you and chooses you over everyone else. We create it all, in your voice, to a plan that actually makes sense for your business.

    What we create for our clients:

    • SEO blog articles that rank on Google and get cited by AI tools
    • Social media posts across Facebook, Instagram, LinkedIn and TikTok
    • Ad creative for Meta and Google campaigns
    • Email campaigns and newsletters
    • Infographics that explain complex services simply
    • Video content briefs and scripts your team can film on a phone
    • Downloadable guides and lead magnets
    • Press and trade publication articles
    • Useful tools, calculators and resources your customers actually want
    • Stories and case studies that prove your results

    We plan it, create it, schedule it and report on it. You just show up and do the work you are good at.

    Content Strategy Planning

    Content is not just blogs. It is everything your business uses to communicate.

    See what we create for our clients. Click any category to filter.

    SEO blog
    7 things every trades business should fix on their website
    "Most trade websites lose leads in the first 10 seconds. Here is what to fix and why it matters more than any ad you could run."
    Ranks on Google
    Plain English guide
    What is local SEO? A guide for small business owners
    "Local SEO is the reason some businesses show up at the top of Google Maps and others do not. Here is what it actually means and what you can do about it."
    AEO optimised
    Instagram post
    Before and after: survey reveals hidden fire risk
    "Two buildings. Same age. Very different story. Our survey uncovered a fire safety issue that had gone undetected for years. This is why regular surveys matter."
    Engagement driver
    LinkedIn post
    Why small businesses lose leads before they know they had them
    "The average response time to a new business enquiry in the UK is 47 hours. The average customer decides in under 2. This gap is costing small businesses thousands every month."
    Thought leadership
    TikTok script
    3 signs your website is losing you customers right now
    "Hook: Your website might be costing you money right now and you would not even know it. Sign one: it takes more than 3 seconds to load. Here is why that matters..."
    30 second video
    Meta ad
    Lead gen ad for a local plumbing business
    "Headline: Still waiting for a plumber? We are available today. Body: Local, reliable and fully insured. Message us now and get a response in minutes, not days."
    Lead generation
    Google search ad
    Search ad for a wellness clinic
    "Headline 1: Award-Winning Physiotherapy. Headline 2: Book Online Today. Headline 3: Same-Week Appointments. Description: Expert physiotherapists. No waiting lists. Book in 60 seconds."
    High intent
    Email campaign
    Re-engagement email for lapsed clinic patients
    "Subject: It has been a while, [First name]. We noticed it has been a few months since your last appointment. Life gets busy. Here is a quick way to rebook..."
    Retention
    Newsletter
    Monthly client newsletter for a surveying firm
    "This month: planning permission updates that affect your property, what the new fire safety regulations mean for commercial landlords and three things to check before your next survey."
    Nurture sequence
    Lead magnet
    Free guide: The small business marketing checklist
    "A one-page download your prospects actually want. 12 things to check before spending another penny on marketing. Designed in your brand colours, gated behind a simple form."
    Lead capture
    Infographic
    How AI search is changing the way customers find businesses
    "A shareable visual showing the shift from Google to AI assistants. Designed for LinkedIn and Instagram. Data sourced and On-Pulse branded. Ready to post."
    Shareable asset
    Interactive tool
    Free marketing ROI calculator for small businesses
    "Enter your average job value, monthly enquiries and close rate. See exactly what a 20 percent improvement in follow-up would mean for your annual revenue."
    Website tool
    Video brief
    Talking head script: why I started my business
    "60 second founder story. Prompt 1: What problem did you see that no one was solving? Prompt 2: What was the moment you knew you had to start? Film on your phone, portrait, good light."
    Brand story
    Reel script
    Before and after reel for a kitchen fitter
    "Frame 1: Show the empty, tired kitchen. Frame 2: Show the finished install. Text overlay: From this to this in 5 days. No voiceover needed. Link in bio to book."
    High reach
    Press article
    Trade press article for a fire safety firm
    "Headline: Why the new fire safety regulations are creating a compliance gap for UK landlords. Pitched to Fire Safety Journal and Landlord Today. 600 words, expert commentary."
    Authority building
    Thought leadership
    Opinion piece for a business consultant
    "Title: Small businesses are not failing at marketing. They are failing at systems. Pitched to Startups.co.uk and The Business Desk. First-person, data-led, 800 words."
    GEO signal

    Common questions.

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