From invisible online to 8,000 impressions a week. In month one.
The Problem
Steph took over Beacon Arts Dance Academy in summer 2025 inheriting over 150 students across Ballet, Tap, Modern and Contemporary classes ranging from age three to adults. Her first year was consumed by what mattered most — making sure every student, parent and family felt safe and confident through the transition to a new Principal.
A year later the business was thriving in the studio. Online it did not exist. No website. No social media. No local presence. Word was not getting out.
The System We Built
On-Pulse built a fresh website with integrated booking and a free trial class funnel to convert new visitors into enrolled students. We took over social media management across Facebook and Instagram with a structured content plan built around Beacon Arts' calendar, classes and community moments.
The Results
- ✓ 22 pieces of content published in month one versus zero the month before
- ✓ Weekly impressions grew from 474 to over 8,000
- ✓ Likes and shares went from 1 to 225
- ✓ 11 net new followers in the first 30 days
- ✓ 5 or more hours saved every week for Steph
"I knew I should be doing more but with so many classes to run and manage, marketing kept getting pushed aside. Parents were saying things like you should put this on Instagram and it was playing on my mind. On-Pulse has been amazing to work with. I literally do not have to think about my content, my brand or my marketing. If I need advice or any updates on the website, they are there. Super friendly and easy to work with. They save me five hours a week and I could not be happier with the results. They are part of the Beacon Arts family."
— Steph Beany, Principal, Beacon Arts Dance Academy