Case Study: Bellspire

From an outdated website that Google ignored to a professional online presence built to win compliance-driven clients.

The Problem

Bellspire are specialists in asbestos management surveys, demolition and refurbishment surveys, fire risk assessments, drone asbestos surveys and firestopping surveys. Over 30 years of combined experience in a sector where getting it wrong is not an option. Their reputation in the field was strong. Their website told a different story.

The existing site had not been updated in years. Cluttered layout, small text, services buried in image tiles and a design that looked dated on every device. More importantly, Google had largely ignored it. No local SEO, no optimised content, no blog and no visibility in the searches their ideal clients were making every day. Landlords, property managers and facilities teams searching for asbestos or fire risk surveyors in their area were not finding Bellspire. They were finding competitors.

For a business operating in a compliance-driven sector where trust and credibility are everything, a website that undermines both is a real commercial problem.

The System We Built

We moved Bellspire off their outdated platform entirely and rebuilt from scratch. The new site is fast, clean and professional. It communicates expertise immediately, presents all five services clearly and gives prospective clients everything they need to make a confident decision before they pick up the phone.

The rebuild also gave Bellspire the opportunity to properly showcase two new service additions: drone asbestos surveys and firestopping surveys. Both are now positioned clearly on the site with dedicated content, helping Bellspire reach clients searching for these specific services locally.

Twenty-two pages of content were built and optimised, each targeting the specific searches Bellspire's clients make when they need surveys completed quickly and compliantly. Service pages were structured around the way buyers actually search, by survey type, by location and by compliance requirement.

A blog was built from scratch, something Bellspire never had before. Three posts went live at launch with one new post added every week across an eight-week programme designed to build topical authority and local search rankings consistently over time.

Google Business Profile was set up and fully optimised. The reviews Bellspire had earned over years of excellent work were now properly visible, structured and working as a local search signal.

The site is also built as the foundation for the next phase. Reputation management, local SEO growth and automated lead management are ready to layer in as Bellspire's digital presence continues to build.

What we delivered

• ✓ Full website rebuild replacing an outdated, non-performing platform
• ✓ 22 pages of locally optimised content across all five core services
• ✓ New service pages for drone asbestos surveys and firestopping surveys
• ✓ Blog built from scratch with 3 posts live at launch and weekly additions planned
• ✓ Google Business Profile setup and full optimisation
• ✓ Local SEO strategy targeting key service areas across their operating region
• ✓ AI search optimisation for GEO and AEO visibility
• ✓ Foundation infrastructure for reputation management and automated lead handling

Results

The new site launched recently and local SEO rankings are building. Results will be updated here as search visibility grows and lead data comes in over the coming months. Before and after screenshots show the scale of the transformation.

For any specialist trades or compliance services business sitting on an ageing website that is actively working against you, this is exactly where we would start.